Someone needs to tell Major League Baseball how the Internet works because they clearly don't get it. I'll try to be that person, but more than likely won't get noticed by MLB. If I do get noticed by MLB, I'll find out when I get their cease and desist letter for using their logo.

By now you've probably seen the adorable video of the little girl and her dad at the Philadelphia Phillies game. Dad makes a great catch of a foul ball and gives it to his little girl who promptly throws it back. Dad throws his arms up in the air, smiles, gives his daughter a big hug and all of Citizen's Bank Park collectively awwwww's. You can't write a better commercial for Major League Baseball. Normally I'd embed a YouTube video of this for you to see yourself. Enter Major League Baseball's ignorance.

The now classic MLB disclaimer comes into play here that you probably have memorized yourself by now: "Any rebroadcast, retransmission, or account of this game, without the express written consent of Major League Baseball, is prohibited." The father and daughter foul ball moment happens to be an account of an MLB game and so like a dog that refuses to let go of its bone, MLB is removing videos of that heart warming moment as soon as they pop up on YouTube. You can see it if you want to, but ONLY at mlb.com.

Who got written permission? Television. Specifically the Today Show among others I'm sure. You however have no permission to share it with anyone, even though that's kind of how the internet works. When word around the office spreads of something great that someone saw on TV last night, do people rush to their TV's to catch it in case they missed it? If they do they'll be lucky to see it again. Not so with the internet. It's bound to be easily found on YouTube.

Most businesses would kill to have a video centered around their project go viral. It's free advertising! Who would pass that up? Major League Baseball. They won't even allow the "official" video on mlb.com to be embedded to at least give it a chance to go viral. They want one place and one place only to see it. That makes as much sense as McDonald's opening one restaurant in the entire country. Want a Big Mac? Just travel to Dallas Texas.

It's really time for companies to loosen the choke hold they have on their product and content. You have people who are willing to spread your message for free to the masses. If you owned a business why would you not take advantage of that? Swing and a miss MLB. Sit down.